In today’s competitive world, B2B companies offering a variety of services across multiple regions face a distinct set of SEO challenges. From complex buyer journeys to location-specific competition, enhancing online visibility is no small feat. I’ve seen firsthand how a strategic approach to SEO—particularly when outsourced—can become a true growth catalyst. The complexity of multi-service, […]
Written by Camilla Harper
Introduction: SEO in a post-search world We’re shifting from traditional search engine optimization to what many now call answer engine optimization. In this landscape, aligning with experts who understand the nuances of this transformation is essential for growth — especially for SaaS companies. The AI shift: from SERP to generative discovery AI-powered platforms like Google’s […]
Written by Camilla Harper
Introduction: SEO in a post-search world We’re shifting from traditional search engine optimization to what many now call answer engine optimization. In this landscape, aligning with experts who understand the nuances of this transformation is essential for growth — especially for SaaS companies. The AI shift: from SERP to generative discovery AI-powered platforms like Google’s […]